3x3 Institute

Use of AI for product ideation

September 28, 2023

How can AI be used for product ideation? This was one of first questions I asked myself when I started learning about AI. I was not surprised to find that there are many ways AI can be used for product ideation and along the way I have found and created a few different techniques.

AI can be used in product ideation in a number of ways, including:

One that I find particularly interesting is based on the use of a methodology entitled TRIZ. TRIZ, or “Theory of Inventive Problem Solving”, is a methodology, tool set, knowledge base, and model-based technology for generating innovative ideas and solutions for problem solving. The TRIZ process involves various steps including problem identification, problem analysis, solution generation, and solution evaluation.

I have transformed this methodology into one that can be implemented by an AI. The AI can be used to assist in the definition of problems, analyze the problem, generate ideas for solutions, and evaluate potential solutions.


History of TRIZ

Genrich Altshuller began developing TRIZ in the 1940s while working as a patent clerk in the Soviet Union. Altshuller noticed that many of the patents he was reviewing contained similar problems and solutions. He began to collect these problems and solutions, and eventually he developed a system for classifying them. This system, known as the 40 Inventive Principles, is one of the core components of TRIZ.

Altshuller continued to develop TRIZ throughout his life, and he eventually published a book on the subject in 1984. TRIZ has since been translated into many languages and is used by engineers and inventors around the world.

Philosophy of TRIZ

The philosophy of TRIZ is based on the idea that there are universal principles of creativity. These principles can be used to generate new and innovative solutions to problems. TRIZ also emphasizes the importance of identifying and resolving contradictions. A contradiction is a situation in which two or more requirements or goals are in conflict with each other. By resolving contradictions, it is possible to create new and innovative solutions to problems.

Goals of TRIZ

The goals of TRIZ are to: